Conducting A/B Tests to Measure Success

A-B Testing is a vital part of success criteria when deciding on two versions of a web page. When adding new content and features to your site that may affect load time (i.e. personalization, video, customer reviews), use Blue Triangle in an A/B test to decide if your users are willing to wait that extra time for those new items. Alternatively, Blue Triangle can help you make business-focused decisions around removing content as well.