The Frictionless Experience: The podcast where we slay friction one episode at a time   Listen to the podcast

Resource Hub

Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Blue Triangle

Blue Triangle

Blue Triangle is the only complete platform purpose-built for Continuous Experience Optimization, anchored by a relentless pursuit of improving business outcomes.

Blue Triangle + Instart Logic Datasheet

Datasheet White Papers
Learn how Blue Triangle and Instart Logic are making the internet faster and more profitable than ever before. Download Datasheet

Conducting A/B Tests to Measure Success

Blog Use Cases
A-B Testing is a vital part of success criteria when deciding on two versions of a web page.When adding new content and features to your site that may affect load time (i.e. personalization, video, customer

Return vs New Customers: Who is More Patient?

Blog Use Cases
Are your return and logged-in customers more willing to wait than new ones?Blue Triangle answers this question by segmenting and comparing real users’ conversion rates, page speeds and other metrics on your

Performance Impact on Various Traffic Sources

Blog Use Cases
Are paid users not converting due to slow landing page speed?Marketing is spending a significant amount of its budget driving traffic to your site. Do you know how much page speed affects your company’s

Prioritizing IT Resources to Increase Sales and Conversions

Blog Use Cases
Where should IT resources spend their time?The business side is driven to increase conversions and higher revenue online by acquiring new customers while keeping and expanding existing clients. Since website

The Business Case For Choosing a CDN

White Papers
Looking to evaluate your content delivery network? Thinking about switching providers? You’ve come to the right place. This white paper will show you how you can make a more informed business decision around

Performance Meets User Experience

White Papers eBook
Performance Meets User Experience is the first study to accurately reveal the impact website performance has on both user experience and revenue. This paper shows real user data from three online retailers to

Performance Matters

White Papers
Performance matters. This white paper covers Blue Triangle’s data driven andpredictive analysis that correlates site speed to won and lost sales, despite increasing demands on bandwidth and page size.