Stay up to date

Picture of Dan Boutin

Dan Boutin

Web Performance

Tracking Web Content with “What’s Changed?” Feature
By Dan Boutin on April 19, 2018

Web content is managed and owned by many different people and organizations within a digital business.

Continue Reading

Marketing Analytics

Measuring New vs Return Visitors with Blue Triangle
By Dan Boutin on March 29, 2018

 

Continue Reading

Marketing Analytics

Developing a Winning eCommerce Marketing Strategy
By Dan Boutin on January 8, 2018

2017 is in the rear-view mirror. We can all now breathe a big sigh of relief. Well, most of us. Those of us that didn’t get lucky and skate through the holiday period without a major...

Continue Reading

Web Performance Marketing Analytics

RUM Returns to Marketing (and Don Draper rejoices)
By Dan Boutin on September 6, 2017

I admit…I wasn’t hooked on the show Mad Men when it first came out. But all my marketing friends loved it, so I caught an episode and ended up binge watching it all. 

Continue Reading

Web Performance

User Tenacity & Why a Slow Website is Sometimes OK
By Dan Boutin on June 27, 2017

Say, what? Slow is OK? Are you crazy? 

Continue Reading