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Josh Carter

Director of Marketing at Blue Triangle
As Blue Triangle's Director of Marketing, Josh enjoys sharing ways businesses can improve digital experience and revenue. He is also an avid swimmer, runner, cyclist and drummer.

Tag Governance

The Fastest and Slowest Third Party Marketing Tags - Real World Data
By Josh Carter on June 16, 2017

In Best Practices in Tag Management and Governance, we discussed how adding third party tags to your website can come at a high cost to both page speed and revenue. That's because most...

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Web Performance

Connecting Web Performance to Revenue - What Makes Blue Triangle Cool
By Josh Carter on June 7, 2017

Recently we announced that Gartner included us in their Cool Vendors in Digital Commerce report, so I thought this would be the perfect opportunity to share a few things that make Blue...

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Web Performance

3 Reasons Why You Should Ignore Website Load Time Benchmarks
By Josh Carter on December 13, 2016

Website load time benchmarks have been published by technology companies and research organizations over the years and are used as KPIs for brands of all sizes. (i.e. 47% of customers...

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Web Performance Industry Benchmarks

Cyber Monday 2016: The Fastest and Slowest eCommerce Sites
By Josh Carter on December 1, 2016

This year, Cyber Monday took its spot at the top of the charts as the largest online shopping day in the United States; a whopping $3.45 billion was spent, up about 12% from 2015. 

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Web Performance

How Third-Party Tags Impacted Web Performance Black Friday through Cyber Monday 2016
By Josh Carter on November 30, 2016

Consumers spent more this year during the 4-day Black Friday weekend than ever before. With more transactions and a higher volume of shoppers, some of the largest retailers (including...

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Web Performance Industry Benchmarks

Black Friday 2016: The Fastest and Slowest eCommerce Sites
By Josh Carter on November 28, 2016

Web sales on Black Friday totaled $3.34 billion this year. That's up 21.6% from 2015. 

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Web Performance

Connecting Web Performance with Revenue Using the Blue Triangle Business Overview
By Josh Carter on November 18, 2016

There's a shared belief among eBusinesses that web performance and revenue are somehow connected. So it comes as no surprise when more and more websites begin projects to improve speed....

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Web Performance Case Studies

How Improving Website Speed Grew Monthly Sales by $40 Million
By Josh Carter on October 17, 2016

Faster web performance usually translates to higher revenue. Here's an example that puts this theory to the test! 

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Web Performance

How Fast is Fast Enough? Why Web Performance Isn’t Always Everything
By Josh Carter on April 28, 2016

In 2006, Amazon discovered that for every 100 milliseconds of page load delay, their overall sales declined 1%. Other studies state that a one second delay can result in a 7% reduction...

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Web Performance Industry Benchmarks

NCAA Basketball Selection Sunday Web Performance Analysis
By Josh Carter on March 14, 2016

March Madness is here. Millions of Americans are filling in their brackets online, predicting the Final Four and inevitably who will come up on top. And while the odds of creating a...

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