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Josh Carter

Director of Marketing at Blue Triangle
As Blue Triangle's Director of Marketing, Josh enjoys sharing ways businesses can improve digital experience and revenue. He is also an avid swimmer, runner, cyclist and drummer.

Web Performance

Preparing for the Holidays – Part III: The Move from General to Strategic Web Optimization
By Josh Carter on June 30, 2015

Researchers at Google determined that when a page loads in less than 100 milliseconds, the response feels instantaneous. This is because the visual sensory memory processor in our brain...

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Web Performance

Preparing for the Holidays – Part II: Know the Revenue Impact of Page Speed Improvements with A/B Tests
By Josh Carter on June 24, 2015

The Official 2010 Vancover Olympic Store was looking to both reduce site abandonment and increase conversions. By conducting an A/B test (also known as a split test), it was decided to...

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Web Performance

Preparing for the Holidays - Part I: Connecting Your Load Testing with Revenue Metrics
By Josh Carter on June 18, 2015

Is the holiday season really an eCommerce retailer’s most wonderful time of the year? It should be for those focused on website revenue generation. After all, online retail sales are...

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Web Performance Marketing Analytics

3 Things eCommerce Sites Need to Do When Preparing for the Holidays
By Josh Carter on June 18, 2015

It's that time again! The holidays are (always) rapidly approaching and we have all started projects to make sure our eCommerce sites are ready to scale and will provide the best...

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What is DSaaS, and Why Your Business Should Care
By Josh Carter on June 11, 2015

Welcome to 2015... the year when 89% of business leaders believe that Big Data will revolutionize business operations the same way the internet did. Tim Berners-Lee’s invention of the...

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Web Performance

Web Performance vs Aesthetics: Which One Wins?
By Josh Carter on June 5, 2015

“First and foremost, we believe that speed is more than a feature. Speed is the most important feature.”

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Web Performance

I Survived Google's Mobilegeddon, but It Wasn’t Enough
By Josh Carter on June 4, 2015

Google has a history of constantly keeping DevOps on their toes. The company’s past SEO updates, Panda and Penguin, impacted 12% and 4% of search queries respectively. Their latest...

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