Web Performance Industry Benchmarks

Black Friday 2017: The Fastest and Slowest Retail Websites

By Josh Carter on November 27, 2017
Josh Carter

Director of Marketing at Blue Triangle

As Blue Triangle's Director of Marketing, Josh enjoys sharing ways businesses can improve digital experience and revenue. He is also an avid swimmer, runner, cyclist and drummer.

Online sales on Black Friday rose 24% from last year. With consumer confidence at a 17-year high, $1 million was spent online every single minute, and many of our retail clients saw their web traffic increase by 500%. 

For many retailers, an increase in traffic can result in unexpected slow-downs and outages. Target went down in 2015. Macy's went down last year. This year, Lowe's had a temporary outage Friday morning. These issues directly impact revenue.

So let's see how the top 25 retailers fared on Black Friday.

The findings in this post based on hundreds of home page measurements across 5 US locations using Blue Triangle's Synthetic Monitoring.

Black Friday Speed Rankings – Top 20 Retailers

 Who slowed down?

Who sped up?

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See speed rankings of the top 500 retailers: Access the Retail Industry Benchmarks.

I hope this Performance Insider blog post was helpful for you. Should you have any questions, comments or concerns, please send me an email: josh@bluetriangle.com.

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