Web Performance Industry Benchmarks

Boxing Day (12/26) Web Performance Analysis

By Josh Carter on December, 29 2015
Josh Carter

Director of Marketing at Blue Triangle

As Blue Triangle's Director of Marketing, Josh enjoys sharing ways businesses can improve digital experience and revenue. He is also an avid swimmer, runner, cyclist and drummer.

As gift card redemption rates skyrocket and consumers seek to spend their holiday cash online, the performance of online retailers is vital. American Express reported that 66% of holiday shoppers anticipated shopping on December 26. It remains to be seen whether or not retailers found success on the day after Christmas. 

Blue Triangle continually monitors the Top 1000 US Internet Retailers to deliver industry-leading analysis on web performance. Below is our analysis of Boxing Day (Day After Christmas).


  • Date: 12/26
  • Internet Retailers Measured: 1,000
  • Sites Measured: 2,120
  • Measurements Times and Locations: Multi-Hour from various US locations
  • Time Zone: Eastern Standard Time
  • Reported Metric: Geometric Mean
  • Industries are based on Internet Retailer's US Top 1000 List (2015)

Please Note: Each time stamp represents an hour's worth of measurements. For example: If page speed peaked at 6:00am, then page speed on average peaked between 6:00am - 6:59am.

Performance Overview

  • Average Page Speed: 5.01 seconds
  • Page Speed peaked at 5.18 seconds: 9:00am
  • Page Speed was lowest at 4.94 seconds: 3:00am
  • Page Speed increased by 4.6% between 3:00am and 9:00am
  • On average, performance was nearly 30% worse than on Cyber Monday




Performance Matters

Performance directly impacts user experience and revenue. Here at Blue Triangle, we quantify where and how much page speed impacts online retailers. In fact, we've discovered over $300 million in revenue opportunity from performance improvements just this year.

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