As Blue Triangle's Director of Marketing, Josh enjoys sharing ways businesses can improve digital experience and revenue. He is also an avid swimmer, runner, cyclist and drummer.
As gift card redemption rates skyrocket and consumers seek to spend their holiday cash online, the performance of online retailers is vital. American Express reported that 66% of holiday shoppers anticipated shopping on December 26. It remains to be seen whether or not retailers found success on the day after Christmas.
Blue Triangle continually monitors the Top 1000 US Internet Retailers to deliver industry-leading analysis on web performance. Below is our analysis of Boxing Day (Day After Christmas).
Internet Retailers Measured: 1,000
Sites Measured: 2,120
Measurements Times and Locations: Multi-Hour from various US locations
Time Zone: Eastern Standard Time
Reported Metric: Geometric Mean
Industries are based on Internet Retailer's US Top 1000 List (2015)
Please Note: Each time stamp represents an hour's worth of measurements. For example: If page speed peaked at 6:00am, then page speed on average peaked between 6:00am - 6:59am.
Average Page Speed: 5.01 seconds
Page Speed peaked at 5.18 seconds: 9:00am
Page Speed was lowest at 4.94 seconds: 3:00am
Page Speed increased by 4.6% between 3:00am and 9:00am
On average, performance was nearly 30% worse than on Cyber Monday
Performance directly impacts user experience and revenue. Here at Blue Triangle, we quantify where and how much page speed impacts online retailers. In fact, we've discovered over $300 million in revenue opportunity from performance improvements just this year.