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Black Friday 2020: The Fastest and Slowest Retail Websites

ADDITIONAL CYBER 5 REPORTS:  Thanksgiving Day Report  |  Cyber Monday

Black Friday online sales reached a record $9 billion, which is a 22% increase over 2019 CNBC reports. With COVID numbers on the rise traffic fell in stores on Black Friday by 52.1%. That's not stopping online spending with Thanksgiving and Black Friday sales at $14 billion, according to Forbes. As for Cyber Monday, projections show another record breaking day with online sales anywhere between $10.8 to $12.4 billion.

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Blue Triangle retailer customer traffic 11/26 2:00am - 11/28 12:am

Methodology:

This year we are focusing on two critical web performance metrics - Page Load Time and Time to Interactive. The below report is based on Home Page measurements run by Blue Triangle's Synthetic Monitoring, taken from 5 US locations.

 

Page Load Time

The amount of time required for the server to load the page completely, including content, images, JavaScript, CSS, and other external files.

 

The 20 Fastest Digital Commerce 360 Top 500 Retailers

 

Time to Interactive (sec)

Site
Thanksgiving 11/26/20
Black Friday 11/27/20
Delta
% Change
Alibris
Thanksgiving 11/26/20:1.61
Black Friday 11/27/20:1.53
Delta:-.08
% Change:-4.97%
Apple
Thanksgiving 11/26/20: 1.50
Black Friday 11/27/20: 1.53
Delta:.03
% Change:2.00%
AppliancesConnection.com
Thanksgiving 11/26/20:1.60
Black Friday 11/27/20: 1.50
Delta:-.10
% Change:-6.25%
Aquasana Inc.
Thanksgiving 11/26/20:2.60
Black Friday 11/27/20: 2.68
Delta:.08
% Change:3.08%
Buy Costumes
Thanksgiving 11/26/20: 1.13
Black Friday 11/27/20: 1.28
Delta:.15
% Change:13.27%
CabinetParts.com
Thanksgiving 11/26/20: 1.43
Black Friday 11/27/20:1.65
Delta:.22
% Change:15.38%
Carfax.com
Thanksgiving 11/26/20:1.62
Black Friday 11/27/20: 1.62
Delta:0
% Change:0.00%
CARiD
Thanksgiving 11/26/20: 1.06
Black Friday 11/27/20: 1.13
Delta:.07
% Change:6.60%
eReplacementParts.com Inc.
Thanksgiving 11/26/20:1.90
Black Friday 11/27/20:1.40
Delta:-.50
% Change:-26.32%
Fingerhut
Thanksgiving 11/26/20: 1.79
Black Friday 11/27/20: 1.15
Delta:-.29
% Change:-16.2%
Graze
Thanksgiving 11/26/20: 1.25
Black Friday 11/27/20: 1.32
Delta:.07
% Change:5.60%
J. Hilburn
Thanksgiving 11/26/20:0.83
Black Friday 11/27/20: 1.15
Delta:.32
% Change:38.55%
JetPens.com
Thanksgiving 11/26/20:1.29
Black Friday 11/27/20: 1.34
Delta:.05
% Change:3.88%
Newark
Thanksgiving 11/26/20: 1.96
Black Friday 11/27/20:1.32
Delta:-.64
% Change:32.65%
Performance Bike
Thanksgiving 11/26/20: 0.96
Black Friday 11/27/20: 0.81
Delta:-.15
% Change:-15.63%
RockAuto
Thanksgiving 11/26/20:1.11
Black Friday 11/27/20: 1.02
Delta:-.09
% Change:-8.11%
School Outfitters
Thanksgiving 11/26/20: 1.48
Black Friday 11/27/20: 1.41
Delta:-.07
% Change:-4.73%
Skinit Acquisition LLC
Thanksgiving 11/26/20:1.23
Black Friday 11/27/20: 1.20
Delta:-.03
% Change:-2.44%
Tactics
Thanksgiving 11/26/20: 1.17
Black Friday 11/27/20:1.07
Delta:-.10
% Change:-8.55
VIN Check Pro
Thanksgiving 11/26/20: 1.47
Black Friday 11/27/20:1.30
Delta:-.17
% Change:-11.56%

 

Page Load (sec)

Site
Thanksgiving 11/26/20
Black Friday 11/27/20
Delta
% Change
Alibris
Thanksgiving 11/26/20: 0.93
Black Friday 11/27/20: 0.84
Delta:-.09
% Change:-9.68%
Autotrader
Thanksgiving 11/26/20: 0.92
Black Friday 11/27/20: 0.78
Delta:-.14
% Change:-15.22%
Away
Thanksgiving 11/26/20: 0.87
Black Friday 11/27/20:0.95
Delta:.08
% Change:9.20%
CabinetParts.com
Thanksgiving 11/26/20: 0.91
Black Friday 11/27/20: 0.94
Delta:0.03
% Change:3.30%
CARiD
Thanksgiving 11/26/20: 1.27
Black Friday 11/27/20:1.27
Delta:.00
% Change:0.00%
Dollar Tree Inc.
Thanksgiving 11/26/20:0.85
Black Friday 11/27/20:0.98
Delta:.13
% Change:15.29%
DSW
Thanksgiving 11/26/20:1.58
Black Friday 11/27/20:1.21
Delta:-.37
% Change:-23.42%
Hibbert Sports Inc.
Thanksgiving 11/26/20: 1.18
Black Friday 11/27/20: 0.96
Delta:-.22
% Change:-18.64%
Indochino
Thanksgiving 11/26/20: 0.95
Black Friday 11/27/20: 0.98
Delta:.03
% Change:3.16%
Site:J. Hilburn
Thanksgiving 11/26/20: 0.90
Black Friday 11/27/20: 0.82
Delta:-.08
% Change:-8.89%
MidwayUSA
Thanksgiving 11/26/20: 1.06
Black Friday 11/27/20: 1.02
Delta:-.04
% Change:-3.77%
Performance Bike
Thanksgiving 11/26/20: 0.35
Black Friday 11/27/20: 0.34
Delta:-.01
% Change:-2.86%
RevZilla
Thanksgiving 11/26/20: 0.84
Black Friday 11/27/20:0.66
Delta:-.18
% Change:-21.43%
Road Runner Sports
Thanksgiving 11/26/20:1.08
Black Friday 11/27/20:0.96
Delta:-.12
% Change:-11.1%
RockAuto
Thanksgiving 11/26/20:0.91
Black Friday 11/27/20:0.92
Delta:0.01
Black Friday 11/27/20:1.10%
Sennheiser Electronic GMBH
Thanksgiving 11/26/20: 0.59
Blac Friday: 0.58
Delta:-.01
% Change:-1.69%
ShoeMall
Thanksgiving 11/26/20: 0.98
Black Friday 11/27/20:1.07
Delta:.09
% Change:9.18%
Spreadshirt
Thanksgiving 11/26/20: 1.25
Black Friday 11/27/20:1.09
Delta:-.16
% Change:-12.80%
VIN Check Pro
Thanksgiving 11/26/20:1.18
Black Friday 11/27/20: 1.10
Delta:-.08
% Change:-6.78%

 

The 20 Slowest Digital Commerce 360 Top 500 Retailers

 

Time to Interactive

Site
Thanksgiving 11/26/20
Black Friday 11/27/20
Delta
% Change
Adidas
Thanksgiving 11/26/20: 5.98
Black Friday 11/27/20:6.11
Delta:.13
% Change:2.17%
Brownells Inc.
Thanksgiving 11/26/20: 6.05
Black Friday 11/27/20: 5.48
Delta:-.57
% Change:-9.42%
Buckle
Thanksgiving 11/26/20: 7.12
Black Friday 11/27/20: 8.42
Delta:1.30
% Change:18.26%
Casper
Thanksgiving 11/26/20: 6.51
Black Friday 11/27/20: 6.66
Delta:.15
% Change:2.30%
Chicos
Thanksgiving 11/26/20: 6.87
Black Friday 11/27/20: 6.38
Delta:-.49
% Change:-7.13%
Databazaar.com
Thanksgiving 11/26/20: 6.50
Black Friday 11/27/20: 6.57
Delta:.07
% Change:1.08%
Duluth Trading Company
Thanksgiving 11/26/20: 12.29
Black Friday 11/27/20: 12.94
Delta:.65
% Change:5.29%
Estée Lauder
Thanksgiving 11/26/20 22.84
Black Friday 11/27/20: 22.35
Delta:.-49
% Change:-2.15%
Fresh Direct
Thanksgiving 11/26/20: 6.02
Black Friday 11/27/20: 6.40
Delta:.38
% Change:6.31%
Gemvara
Thanksgiving 11/26/20: 6.01
Black Friday 11/27/20: 6.16
Delta:.15
% Change:2.50%
GlassesUSA
Thanksgiving 11/26/20: 7.35
Black Friday 11/27/20: 7.40
Delta:.05
% Change:0.68%
Hanes Brands
Thanksgiving 11/26/20: 6.85
Black Friday 11/27/20: 6.51
Delta:-.34
% Change:-4.96%
HP
Thanksgiving 11/26/20: 6.22
Black Friday 11/27/20: 5.96
Delta:-.26
% Change:-4.18%
The LEGO Company
Thanksgiving 11/26/20: 5.92
Black Friday 11/27/20: 6.37
Delta:.45
% Change:7.60%
Miles Kimball
Thanksgiving 11/26/20:7.02
Black Friday 11/27/20: 6.54
Delta:-.48
% Change:-6.84%
MM.LaFleur
Thanksgiving 11/26/20:8.58
Black Friday 11/27/20: 12.21
Delta:3.63
% Change:42.31%
Rural King
Thanksgiving 11/26/20: 6.37
Black Friday 11/27/20: 6.24
Delta:-.13
% Change:-2.04%
School Specialty
Thanksgiving 11/26/20: 6.68
Black Friday 11/27/20: 6.55
Delta:-.13
% Change:-1.95%
Sundae Muse
Thanksgiving 11/26/20: 6.09
Black Friday 11/27/20: 6.42
Delta:.33
% Change:5.42%
Ulta
Thanksgiving 11/26/20: 6.47
Black Friday 11/27/20: 6.09
Delta:-.38
% Change:-5.87%

 

Page Load

Site
Thanksgiving 11/26/20
Black Friday 11/27/20
Delta
% Change
Barneys
Thanksgiving 11/26/20: 7.78
Black Friday 11/27/20: 9.49
Delta:1.71
% Change:21.98%
Belk
Thanksgiving 11/26/20:7.18
Black Friday 11/27/20:7.51
Delta:.33
% Change:4.60%
Casper
Thanksgiving 11/26/20: 11.19
Black Friday 11/27/20 11/26/20: 11.94
Delta:.75
% Change:6.70%
CD Universe
Thanksgiving 11/26/20:9.58
Black Friday 11/27/20: 9.50
Delta:-.08
% Change:-0.84%
Diesel
Thanksgiving 11/26/20: 7.14
Black Friday 11/27/20: 6.66
Delta:-.48
% Change:-6.72%
Duluth Trading Company
Thanksgiving 11/26/20: 12.00
Black Friday 11/27/20 11/26/20: 12.56
Delta:.56
% Change:4.67%
Estée Lauder
Thanksgiving 11/26/20: 40.65
Black Friday 11/27/20: 33.84
Delta:-6.80
% Change:-16.81%
Fresh Direct
Thanksgiving 11/26/20:9.02
Black Friday 11/27/20:8.46
Delta:-.56
% Change:-6.21%
Hanes Brands
Thanksgiving 11/26/20:16.26
Black Friday 11/27/20: 15.31
Delta:-.95
% Change:-5.84%
Jewelry Television
Thanksgiving 11/26/20:9.32
Black Friday 11/27/20: 8.16
Delta:-1.16
% Change:-12.45%
Knife Center
Thanksgiving 11/26/20: 10.83
Black Friday 11/27/20: 10.54
Delta:-.29
% Change: -2.68%
Meijer, Inc.
Thanksgiving 11/26/20:7.21
Black Friday 11/27/20: 5.27
Delta:-1.94
% Change:-26.91%
Miles Kimball
Thanksgiving 11/26/20:7.27
Black Friday 11/27/20: 6.34
Delta:-.93
% Change:-12.79%
Site:Monoprice
Thanksgiving 11/26/20: 14.48
Black Friday 11/27/20: 13.36
Delta:-1.2
% Change:-7.73%
MVMT Watches
Thanksgiving 11/26/20:8.50
Black Friday 11/27/20:8.13
Delta:-.37
% Change:-4.35%
QVC
Thanksgiving 11/26/20:7.11
Black Friday 11/27/20:8.36
Delta:1.25
% Change: 17.58%
Sears
Thanksgiving 11/26/20:9.25
Black Friday 11/27/20: 9.31
Delta:.06
% Change:0.65%
SelectBlinds.com
Thanksgiving 11/26/20: 8.36
Black Friday 11/27/20: 13.97
Delta:5.61
% Change:67.11%
Traeger Grills
Thanksgiving 11/26/20: 9.27
Black Friday 11/27/20: 9.01
Delta:-.26
% Change:-2.80%
Ulta
Thanksgiving 11/26/20: 8.08
Black Friday 11/27/20: 7.76
Delta:-.32
% Change:-3.96%

 

See where the top US retailers stack up weekly: Access the Retail US Benchmarks

 

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