As Blue Triangle's Director of Marketing, Josh enjoys sharing ways businesses can improve digital experience and revenue. He is also an avid swimmer, runner, cyclist and drummer.
A record-breaking $3.7B was spent online on Thanksgiving Day. That's up 28% from last year.
Traffic was up 40% from Wednesday for Blue Triangle’s retail customers.
Blue Triangle retail customer traffic: 11/21 – 11/22
But the uptick in traffic comes with a cost: more site outages and slower page speeds.
Fortunately, unlike last year, there were no major website outages on Thanksgiving. That said, many websites, including The North Face, Bebe, and 1-800PetMeds.com slowed down significantly on Thanksgiving.
In the retail environment, a website slow-down can make the difference between a won or lost sale. Marketing dollars spent getting people to a website are wasted when customers leave your site because of site speed issues.
The graph below from Blue Triangle’s Real User Monitoring demonstrates that a slower site can lead to a lower conversion rate: