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Holiday 2014: Website Performance Review [Infographic]

Web Performance

We analyzed the 2014 holiday season to show how page speed impacted online retailers. We looked at 4 sites in particular, including clothing, yoga, and sporting goods retailers. 

The Rundown


Holiday 2014 eCommerce Site Performance Infographic

Key Takeaways

  • Conversion rates increased from 5.84% to 7.56% between an 8 second page load and a 2 second page load.
  • Nearly 50% of shoppers loaded pages within 4 seconds. 
  • Bounce rates were 12% at 2 sec load time, and reached 20% at an 8 sec load time. 
  • Average order value decreased by $12 between a 2 second page load and an 8 second page load. 
  • While conversion rates were highest at 2 seconds, sales were highest at a 3 second page load.
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During the holiday rush, every shopper matters

Holiday Preparedness Ebook

Optimize the customer journey before the eCommerce event of the year.

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