Web Performance Tag Governance

What are Performance Waterfall Charts? Performance waterfall charts map out every piece of content on a web page and organize content by when it loads and how long it takes to load....

Web Performance

What is a single-page application? A single-page application (SPA) is a website that operates on a just one web page, like Gmail, Google Drive and iCloud. The page never needs to reload...

Web Performance Marketing Analytics

I admit…I wasn’t hooked on the show Mad Men when it first came out. But all my marketing friends loved it, so I caught an episode and ended up binge watching it all. 

Web Performance

Say, what? Slow is OK? Are you crazy? 

Tag Governance

In Best Practices in Tag Management and Governance, we discussed how adding third party tags to your website can come at a high cost to both page speed and revenue. That's because most...

Web Performance

Recently we announced that Gartner included us in their Cool Vendors in Digital Commerce report, so I thought this would be the perfect opportunity to share a few things that make Blue...

Tag Governance

On most of the websites you’ll visit today (including this one), third party technologies are collecting data and loading pieces of content both in front of your eyes and behind the...

Web Performance

Enterprises that invest in website performance are investing in their business.

Web Performance

Website load time benchmarks have been published by technology companies and research organizations over the years and are used as KPIs for brands of all sizes. (i.e. 47% of customers...

Web Performance Industry Benchmarks

This year, Cyber Monday took its spot at the top of the charts as the largest online shopping day in the United States; a whopping $3.45 billion was spent, up about 12% from 2015.