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Tag Governance

Best Practices for Tag Management and Governance
By Maigari Jinkiri and Dan Revellese on March 17, 2017

On most of the websites you’ll visit today (including this one), third party technologies are collecting data and loading pieces of content both in front of your eyes and behind the...

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Web Performance

Speaking the Language of Enterprise Revenue: How Instart and Blue Triangle are Making the Internet Faster and More Profitable
By Josh Carter and Samrah Khan on February 1, 2017

Enterprises that invest in website performance are investing in their business.

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Web Performance

3 Reasons Why You Should Ignore Website Load Time Benchmarks
By Josh Carter on December 13, 2016

Website load time benchmarks have been published by technology companies and research organizations over the years and are used as KPIs for brands of all sizes. (i.e. 47% of customers...

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Web Performance Industry Benchmarks

Cyber Monday 2016: The Fastest and Slowest eCommerce Sites
By Josh Carter on December 1, 2016

This year, Cyber Monday took its spot at the top of the charts as the largest online shopping day in the United States; a whopping $3.45 billion was spent, up about 12% from 2015. 

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Web Performance

How Third-Party Tags Impacted Web Performance Black Friday through Cyber Monday 2016
By Josh Carter on November 30, 2016

Consumers spent more this year during the 4-day Black Friday weekend than ever before. With more transactions and a higher volume of shoppers, some of the largest retailers (including...

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Web Performance Industry Benchmarks

Black Friday 2016: The Fastest and Slowest eCommerce Sites
By Josh Carter on November 28, 2016

Web sales on Black Friday totaled $3.34 billion this year. That's up 21.6% from 2015. 

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Web Performance

Connecting Web Performance with Revenue Using the Blue Triangle Business Overview
By Josh Carter on November 18, 2016

There's a shared belief among eBusinesses that web performance and revenue are somehow connected. So it comes as no surprise when more and more websites begin projects to improve speed....

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Web Performance

How Improving Website Speed Grew Monthly Sales by $40 Million
By Josh Carter on October 17, 2016

Faster web performance usually translates to higher revenue. Here's an example that puts this theory to the test! 

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Web Performance

5 Misguided Principles of Web Performance (and how to revise them)
By Tim Grant on August 19, 2016

I’ve lost count how many times a web developer has told me, “Our entire site has to be 20% faster because ____ (first name) over in _____ (department name) said so.” Even more common is...

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Web Performance

Why Your Web Devlopment Team Should Care About Revenue
By Tony Russo on June 10, 2016

Slow Web Performance Impacts Your Business It’s not unusual for eCommerce website development teams to work in a heads-down approach – fix the website, update the website, don’t break...

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