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Want to Boost Conversions? Figure Out How Customers Actually Use Your Site

Marketing Analytics Blog
Adam Wood
On the surface, a customer’s journey on your brand’s website may seem simple. They visit your website, find a product they like, and then make a purchase.  But a closer look at the process will reveal that the

Ignoring Core Web Vitals Will Ruin Your UX

Blog
Adam Wood
User experience, or UX, has become even more essential recently, with Google placing more premium on page experience with the introduction of Core Web Vitals (CWV). CWV is an innovative way to score and rank

Stop Losing Impatient Customers to Competing Websites

Blog
Adam Wood
Are You Funding Your Competitors? Modern consumers demand extremely fast-loading websites. Recent internet statistics indicate that 47% of users expect business websites to completely load within two seconds.

How Super Bowl LVI Commercials Affected Advertisers' Websites

Blog
Adam Wood
Who Won Super Bowl LVI? In a tight game between the Los Angeles Rams and the Cincinnati Bengals, who came out on top as the Super Bowl LVI Champions? While the Rams took home the Vince Lombardi Trophy, there

How to Use the Blue Triangle Industry Benchmarks - and Why it Matters!

Industry Benchmarks Blog
Adam Wood
How to Use the Blue Triangle Industry Benchmarks – and Why it Matters!   Do you know how your website performance and Google Page Speed Score stack up against your industry? With the Blue Triangle Industry

Stop Funding Your Competitors

Blog
John Reilly
Acquiring quality traffic isn’t cheap or easy. For all your effort, you can’t afford to give these visitors a reason to leave.  The customers headed for your exit will simply seek out same or similar products

4 Trends High Performing eCommerce Websites Should Know in 2022

Blog
Adam Wood
In recent years, there has been an acceleration in the rise of online shopping and eCommerce sales, which has benefited from changing consumer behaviors brought on by the pandemic. With a focus on digital

Cyber 5 2021: Recap

Blog
Adam Wood
Cyber 5 2021 Recap: With the ongoing pressures of the pandemic and consumer sentiment, shipping delays, and supply chain issues, similar to 2020, retailers have pivoted to Cyber 5, also known as “Cyber Week”,

Cyber Monday: The Fastest and Slowest Retail Websites

Blog
Adam Wood
Cyber Monday 2021: The Fastest and Slowest Retail Websites Cyber Monday marks the official last day of Cyber Five and is becoming an increasingly popular day for deals and steals. As the biggest day in

Black Friday 2021: The Fastest and Slowest Retail Websites

Blog
Adam Wood
Black Friday 2021: The Fastest and Slowest Retail Websites Black Friday spending last year reached a record $9 billion. Online spending has not slowed down even amid economic uncertainty. This year, however,

Thanksgiving 2021: The Fastest and Slowest Retail Websites

Holiday preparedness Website performance Blog
Adam Wood
Thanksgiving 2021: The Fastest and Slowest Retail Websites With safety restrictions and changing consumer sentiment, many retailers closed their doors on Thanksgiving Day in 2020. This trend continued in 2021.

The Google Outage and Dreaded 404: Not Found Error

Blog
Adam Wood
The Google Outage and Dreaded “404: Not Found” Error  When trying to access a website that is not loading, you may ask yourself, “Is this issue only happening on my device?”. The other day, you were not alone.