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Web Performance Tag Governance

Monitoring Web Performance & Third Party Content Using Waterfall Charts
By Josh Carter on October 27, 2017

What are Performance Waterfall Charts? Performance waterfall charts map out every piece of content on a web page and organize content by when it loads and how long it takes to load....

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Web Performance

Single Page Applications - What They Are and How We Monitor Them
By Josh Carter on September 27, 2017

What is a single-page application? A single-page application (SPA) is a website that operates on a just one web page, like Gmail, Google Drive and iCloud. The page never needs to reload...

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Web Performance Marketing Analytics

RUM Returns to Marketing (and Don Draper rejoices)
By Dan Boutin on September 6, 2017

I admit…I wasn’t hooked on the show Mad Men when it first came out. But all my marketing friends loved it, so I caught an episode and ended up binge watching it all. 

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Web Performance

User Tenacity & Why a Slow Website is Sometimes OK
By Dan Boutin on June 27, 2017

Say, what? Slow is OK? Are you crazy? 

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Tag Governance

The Fastest and Slowest Third Party Marketing Tags - Real World Data
By Josh Carter on June 16, 2017

In Best Practices in Tag Management and Governance, we discussed how adding third party tags to your website can come at a high cost to both page speed and revenue. That's because most...

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Web Performance

Connecting Web Performance to Revenue - What Makes Blue Triangle Cool
By Josh Carter on June 7, 2017

Recently we announced that Gartner included us in their Cool Vendors in Digital Commerce report, so I thought this would be the perfect opportunity to share a few things that make Blue...

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Tag Governance

Best Practices for Tag Management and Governance
By Maigari Jinkiri and Dan Revellese on March 17, 2017

On most of the websites you’ll visit today (including this one), third party technologies are collecting data and loading pieces of content both in front of your eyes and behind the...

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Web Performance

Speaking the Language of Enterprise Revenue: How Instart and Blue Triangle are Making the Internet Faster and More Profitable
By Josh Carter and Samrah Khan on February 1, 2017

Enterprises that invest in website performance are investing in their business.

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Web Performance

3 Reasons Why You Should Ignore Website Load Time Benchmarks
By Josh Carter on December 13, 2016

Website load time benchmarks have been published by technology companies and research organizations over the years and are used as KPIs for brands of all sizes. (i.e. 47% of customers...

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Web Performance Industry Benchmarks

Cyber Monday 2016: The Fastest and Slowest eCommerce Sites
By Josh Carter on December 1, 2016

This year, Cyber Monday took its spot at the top of the charts as the largest online shopping day in the United States; a whopping $3.45 billion was spent, up about 12% from 2015. 

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