Marketing Analytics

2017 is in the rear-view mirror. We can all now breathe a big sigh of relief. Well, most of us. Those of us that didn’t get lucky and skate through the holiday period without a major...

Web Performance Marketing Analytics

Yes, I know. Bots can be a real pain. They can skew your analytics. They can purchase those Foo Fighters tickets before you (that’s a story for another day). And worse, they can inject...

Web Performance Industry Benchmarks

Cyber Monday 2017 - the largest online shopping day in the US. Ever. 

Web Performance Industry Benchmarks

Online sales on Black Friday rose 24% from last year. With consumer confidence at a 17-year high, $1 million was spent online every single minute, and many of our retail clients saw...

Web Performance Industry Benchmarks

The holiday season is upon us – the “Super Bowl of Retail”. Deals are flowing. Web traffic is flowing.

Web Performance Tag Governance

What are Performance Waterfall Charts? Performance waterfall charts map out every piece of content on a web page and organize content by when it loads and how long it takes to load....

Web Performance

What is a single-page application? A single-page application (SPA) is a website that operates on a just one web page, like Gmail, Google Drive and iCloud. The page never needs to reload...

Web Performance Marketing Analytics

I admit…I wasn’t hooked on the show Mad Men when it first came out. But all my marketing friends loved it, so I caught an episode and ended up binge watching it all. 

Web Performance

Say, what? Slow is OK? Are you crazy? 

Tag Governance

In Best Practices in Tag Management and Governance, we discussed how adding third party tags to your website can come at a high cost to both page speed and revenue. That's because most...