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Marketing Analytics

Developing a Winning eCommerce Marketing Strategy
By Dan Boutin on January 8, 2018

2017 is in the rear-view mirror. We can all now breathe a big sigh of relief. Well, most of us. Those of us that didn’t get lucky and skate through the holiday period without a major...

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Web Performance Marketing Analytics

Monitoring Bot Traffic for Faster Performance, Higher Revenue & Better SEO
By Josh Carter on December 20, 2017

Yes, I know. Bots can be a real pain. They can skew your analytics. They can purchase those Foo Fighters tickets before you (that’s a story for another day). And worse, they can inject...

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Web Performance Industry Benchmarks

Cyber Monday 2017: The Fastest and Slowest Retail Websites
By Josh Carter on November 28, 2017

Cyber Monday 2017 - the largest online shopping day in the US. Ever. 

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Web Performance Industry Benchmarks

Black Friday 2017: The Fastest and Slowest Retail Websites
By Josh Carter on November 27, 2017

Online sales on Black Friday rose 24% from last year. With consumer confidence at a 17-year high, $1 million was spent online every single minute, and many of our retail clients saw...

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Web Performance Industry Benchmarks

Thanksgiving 2017: The Fastest and Slowest Retail Websites
By Josh Carter on November 24, 2017

The holiday season is upon us – the “Super Bowl of Retail”. Deals are flowing. Web traffic is flowing.

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Web Performance Tag Governance

Monitoring Web Performance & Third Party Content Using Waterfall Charts
By Josh Carter on October 27, 2017

What are Performance Waterfall Charts? Performance waterfall charts map out every piece of content on a web page and organize content by when it loads and how long it takes to load....

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Web Performance

Single Page Applications - What They Are and How We Monitor Them
By Josh Carter on September 27, 2017

What is a single-page application? A single-page application (SPA) is a website that operates on a just one web page, like Gmail, Google Drive and iCloud. The page never needs to reload...

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Web Performance Marketing Analytics

RUM Returns to Marketing (and Don Draper rejoices)
By Dan Boutin on September 6, 2017

I admit…I wasn’t hooked on the show Mad Men when it first came out. But all my marketing friends loved it, so I caught an episode and ended up binge watching it all. 

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Web Performance

User Tenacity & Why a Slow Website is Sometimes OK
By Dan Boutin on June 27, 2017

Say, what? Slow is OK? Are you crazy? 

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Tag Governance

The Fastest and Slowest Third Party Marketing Tags - Real World Data
By Josh Carter on June 16, 2017

In Best Practices in Tag Management and Governance, we discussed how adding third party tags to your website can come at a high cost to both page speed and revenue. That's because most...

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