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Web Performance

How to Prepare Your eCommerce Site for the Holidays
By Tony Russo on May 18, 2016

Last year, Blue Triangle discussed how important it is for business owners and site operations to load test for the important shopping days through the holidays. 

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Web Performance

How Fast is Fast Enough? Why Web Performance Isn’t Always Everything
By Josh Carter on April 28, 2016

In 2006, Amazon discovered that for every 100 milliseconds of page load delay, their overall sales declined 1%. Other studies state that a one second delay can result in a 7% reduction...

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Data Science and the Build Vs. Buy Dilemma
By Tim Grant on March 28, 2016

Identifying patterns in data can help businesses plan more effective website strategies. Many companies are adding Data Scientists to guide those decisions, such as identifying the...

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Web Performance Industry Benchmarks

NCAA Basketball Selection Sunday Web Performance Analysis
By Josh Carter on March 14, 2016

March Madness is here. Millions of Americans are filling in their brackets online, predicting the Final Four and inevitably who will come up on top. And while the odds of creating a...

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Web Performance

Valentine's Day Performance Analysis
By Josh Carter on February 15, 2016

Let's face it. We've all probably shopped at the last minute for practically every holiday and Valentine's Day is no exception. In fact, Amazon even created a category on their site for...

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Web Performance Industry Benchmarks

How 2016 Super Bowl Commercials Affected Advertisers' Website Load Times
By Josh Carter on February 9, 2016

On average, brands who advertised during the 2016 Superbowl saw their site’s page load time increase by 38% during the hour following their advertising spot. High traffic levels directly...

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Web Performance

3 Ways to Validate Your CDN's Effectiveness
By Josh Carter on January 28, 2016

It's been proven over and over again that online sales suffer when shoppers have a slow website experience. So in order to improve web performance, appropriate CDN investments need to be...

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Web Performance Industry Benchmarks

Boxing Day (12/26) Web Performance Analysis
By Josh Carter on December 29, 2015

As gift card redemption rates skyrocket and consumers seek to spend their holiday cash online, the performance of online retailers is vital. American Express reported that 66% of holiday...

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Web Performance

November 2015 Web Performance Case Study
By Josh Carter on December 18, 2015

Using our exclusive analysis, we report on how web performance impacted the conversions and sales of four different online retailers during the month of November. 

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Web Performance Industry Benchmarks

Cyber Monday 2015: Web Performance Analysis
By Josh Carter on December 4, 2015

Blue Triangle continually monitors the Top 1000 US Internet Retailers to deliver industry-leading analysis on web performance. Below is our analysis of Cyber Monday. 

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