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Topic: Marketing Analytics

Marketing Analytics

Measuring New vs Return Visitors with Blue Triangle
By Dan Boutin on March 29, 2018

 

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Marketing Analytics

Developing a Winning eCommerce Marketing Strategy
By Dan Boutin on January 8, 2018

2017 is in the rear-view mirror. We can all now breathe a big sigh of relief. Well, most of us. Those of us that didn’t get lucky and skate through the holiday period without a major...

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Web Performance Marketing Analytics

Monitoring Bot Traffic for Faster Performance, Higher Revenue & Better SEO
By Josh Carter on December 20, 2017

Yes, I know. Bots can be a real pain. They can skew your analytics. They can purchase those Foo Fighters tickets before you (that’s a story for another day). And worse, they can inject...

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Web Performance Marketing Analytics

RUM Returns to Marketing (and Don Draper rejoices)
By Dan Boutin on September 6, 2017

I admit…I wasn’t hooked on the show Mad Men when it first came out. But all my marketing friends loved it, so I caught an episode and ended up binge watching it all. 

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Marketing Analytics

6 Ways to Gear Up Your eCommerce Marketing for the Holidays
By Josh Carter on November 17, 2015

The holidays are rapidly approaching. Are you ready?

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Web Performance Marketing Analytics

3 Things eCommerce Sites Need to Do When Preparing for the Holidays
By Josh Carter on June 18, 2015

It's that time again! The holidays are (always) rapidly approaching and we have all started projects to make sure our eCommerce sites are ready to scale and will provide the best...

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