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Topic: Tag Governance

Tag Governance

The Wild West of JavaScript Tags
By Tim Grant on November 13, 2018

"We have too many tags to manage." Recently I was on the phone with an eCommerce site owner that used the term “wild west” when describing the chaos and lack of control of their first...

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Tag Governance

Taking Control of Your Third Party Tags with Blue Triangle
By Josh Carter on May 25, 2018

Tag monitoring tools provide standalone performance data, but do not give any context to how first and third party tags are impacting your digital experience. 

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Web Performance Tag Governance

Monitoring Web Performance & Third Party Content Using Waterfall Charts
By Josh Carter on October 27, 2017

What are Performance Waterfall Charts? Performance waterfall charts map out every piece of content on a web page and organize content by when it loads and how long it takes to load....

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Tag Governance

The Fastest and Slowest Third Party Marketing Tags - Real World Data
By Josh Carter on June 16, 2017

In Best Practices in Tag Management and Governance, we discussed how adding third party tags to your website can come at a high cost to both page speed and revenue. That's because most...

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Tag Governance

Best Practices for Tag Management and Governance
By Maigari Jinkiri and Dan Revellese on March 17, 2017

On most of the websites you’ll visit today (including this one), third party technologies are collecting data and loading pieces of content both in front of your eyes and behind the...

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