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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Piggyback Tags: Legal and Operational Risks Part 1: What the Heck Are They and Why Should I Care?

Security Tag Governance Blog Use Cases
Every business website has “Tags” – they are the pixel or code mechanisms that facilitate the collection and sharing of data between your website and the services you rely on for site analytics and marketing....
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Conducting A/B Tests to Measure Success

Blog Use Cases
A-B Testing is a vital part of success criteria when deciding on two versions of a web...

Return vs New Customers: Who is More Patient?

Blog Use Cases
Are your return and logged-in customers more willing to wait than new ones? Blue Triangle...

Performance Impact on Various Traffic Sources

Blog Use Cases
Are paid users not converting due to slow landing page speed? Marketing is spending a significant amount of its budget driving traffic to your site. Do you know how much page speed affects your company’s

Prioritizing IT Resources to Increase Sales and Conversions

Blog Use Cases
Where should IT resources spend their time? The business side is driven to increase conversions and higher revenue online by acquiring new customers while keeping and expanding existing clients. Since website