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Blocking: The Web Performance Villain

Web Performance Blog
Brian Groelinger
You may not realize it, but your pages may be slowing down due to something that usually flies under the radar: Blocking When analyzing your site’s performance, it is important to understand how each

Preparing for the Holidays – Part III: The Move from General to Strategic Web Optimization

Web Performance Blog
Josh Carter
Researchers at Google determined that when a page loads in less than 100 milliseconds, the response feels instantaneous. This is because the visual sensory memory processor in our brain only handles 100

Preparing for the Holidays – Part II: Know the Revenue Impact of Page Speed Improvements with A/B Tests

Web Performance Blog
Josh Carter
The Official 2010 Vancover Olympic Store was looking to both reduce site abandonment and increase conversions. By conducting an A/B test (also known as a split test), it was decided to direct 50% of site

Preparing for the Holidays - Part I: Connecting Your Load Testing with Revenue Metrics

Web Performance Accelerator Series
Josh Carter
Is the holiday season really an eCommerce retailer’s most wonderful time of the year? It should be for those focused on website revenue generation. After all, online retail sales are expected to increase by

3 Things eCommerce Sites Need to Do When Preparing for the Holidays

Web Performance Marketing Analytics Blog
Josh Carter
It's that time again! The holidays are (always) rapidly approaching and we have all started projects to make sure our eCommerce sites are ready to scale and will provide the best conversion rates. Hopefully

Web Performance vs Aesthetics: Which One Wins?

Web Performance Blog
Josh Carter
“First and foremost, we believe that speed is more than a feature. Speed is the most important feature.” Fred Wilson, VC Why is speed important? First and foremost, internet users are constantly demanding

I Survived Google's Mobilegeddon, but It Wasn’t Enough

Web Performance Blog
Josh Carter
Google has a history of constantly keeping DevOps on their toes. The company’s past SEO updates, Panda and Penguin, impacted 12% and 4% of search queries respectively. Their latest algorithm update,

eCommerce Site Changes: Include Conversion Rate Vs. Page Speed Analysis

Web Performance Blog
Donald E. Foss
Intelligently tuning eCommerce or mCommerce site speeds includes fixing problems up front - particularly the ones that can negatively impact conversion rates - and ultimately impact the most revenue that can