Blue Triangle retail customer traffic: 11/27 – 11/28
But the uptick in traffic comes at a cost: more site outages and slower websites. Nordstrom Rack and Costco experienced widely publicized outages Thanksgiving Day, and a number of major retailer websites slowed down significantly (compared to Wednesday 11/27). Target slowed 34% and BJ's slowed 40%, according to Blue Triangle Benchmarks data.
Outages and slow experiences result in lost sales. Below we see how conversion rate drops as users experience a slower and slower web page.
This year we are focusing on two critical web performance metrics - Page Load Time and Time to Interactive.
Page Load Time
Time to Interactive
The amount of time it takes for the web page to become fully interactive. This is a Google Lighthouse metric, and is weighted heavily in Google's PageSpeed Score (v5) calculation.
The below report is based on Home Page measurements run by Blue Triangle's Synthetic Monitoring, taken from 5 US locations.
See where the top US retailers stack up weekly: Access the Retail US Benchmarks
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